Space Fragrance Consulting
Fragrance marketing involves using specific scents to promote a product or brand, so that consumers have a more positive perception—and so that the brand or company’s image is conveyed naturally in the customer’s subconscious.
The effectiveness of scent marketing—in driving customer traffic and boosting sales—has already been demonstrated through many examples. Below are three well-known cases:
NIKE
When tennis shoes of identical quality were displayed in one store with pleasant scent and another without any scent, 84% of customers judged the shoes in the scented store to be of higher quality.
STARBUCKS
Starbucks prohibits all items (hand creams, perfumes, etc.) that interfere with the aroma of their coffee beans, ensuring that every customer visiting any store can experience the consistent aroma of Starbucks coffee beans.
LUSH
The cosmetics brand 'Lush' is famous for not using traditional advertising. Instead, Lush built its brand purely through scent: displaying unpackaged products on shelves and drawing customers in with the fragrance alone—this is often cited as a classic example of scent marketing.
- 84%
Positive perception
When a pleasant scent is present,
customers are 84% more likely to perceive the product favorably,
and purchasing desire increases by 14.8%. - 40%
Mood improvement
Good scents can change
mood in over 40% of people,
along with a noticeable
stress-relief effect. - 45%
Increased dwell time
In a casino with ambient fragrance applied,
betting amounts rose by 45%,
and customers stayed 30% longer.
